Too many Internet marketers do not know how to write a good email newsletter that gets opened and read. That may be because a lot of internet marketing training only teaches how to get people onto your list. Building your list is only half the job. Keeping your subscribers interested in a different thing altogether.
So before we look at how to write a good email newsletter, stop and ask yourself:
Are you building a list of subscribers who don’t open your emails?
If your subscribers aren’t reading your emails, they won’t buy anything from you or click your affiliate links. And if you want to change that you need to think about how to write a good email newsletter from the headline to the P.S.
6 Tips On How To Write A Good Email Newsletter That People Will Read
The first thing most people see in their inbox is the sender’s name and the headline. Those two details alone will either inspire your subscribers to open the message or not.
If you write relevant, good quality content, your name will have a good reputation, which will help open rates.
However, it’s really email headlines that get opened. If the headline grabs your readers, they will open the email.
So if the subject line has such a big effect on your open rates, why take it for granted?
Create short, catchy subject lines which make the reader want to know more.
2. Stay Focused On One Clear Topic
Nothing puts off readers more than a lack of clarity. Always have in mind what you promise when people join your list. You probably have a clear offer, which is why people join your list.
Be clear about your message and stay on topic. If you want to introduce a different topic, simply offer a link to another email letter, or even a different email series that focuses on that topic. (To do that, you will need an autoresponder that does not charge you extra for running multiple lists.)
3. Less Says More
If your subscribers feel that your emails are too long, they might not open them at all. For some time now, web surfers have been consuming more content in the form of video at the expense of text. So it is not surprising that most email messages that get read are short, clear and punchy.
So keep your newsletter text short and simple. Keep the paragraphs short and use a lot of white space between them. This makes content more eye-friendly.
If you feel there is more to be said, write a blog post, or even a series of blog posts, on the topic and send your email readers to your blog for more information.
4. Sell Less, Teach More
Years ago when I was learning about email marketing for the first time, I signed up to Listwire, a “free” autoresponder service no closed down a while ago.
The owner was offering it for free in return for permission to send promotional emails. And boy, was it a lot of promo mail, each message selling me one thing or the other! So I unsubscribed. The emails kept coming, so I set up a filter that redirects them to my spam folder.
If you want more people to open your emails, don’t stuff your email series with affiliate links and sales pitches.
5. Place Your Call To Action In The P.S.
Add a postscript, or P.S. to each email letter. Put your call to action in the postscript and link out to a landing page.
A good place to send your readers is back to your blog. Write a more detailed report or review about the topic of the email on your blog. Invite your readers to check it out and link out to it.
6. Don’t Send Them Too Often
I left Listwire because the owner was sending too many spammy emails. Gone are the days when people used to be excited about receiving email. Today, there’s too much email. Everyone is trying to reduce the amount they receive, particularly promo mail.
If you want to stay on on your subscribers’ good side, don’t email them every day and expect them to read everything. Give them time to read each one and digest it before sending another one.
Remember, if they feel you’re emailing them too often they’ll stop opening your emails and will probably unsubscribe, or redirect your letters to their spam folder.
David Hurley
Top5Programs.com
#InspiredFocus
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