ello, and thanks for stopping by. I’m David Hurley, a British online marketer living in Japan. I’ve been building businesses online for more than twenty years, and I’ve been involved in affiliate marketing since 2007.
I launched Top5Programs.com in 2017 to share my experience of online marketing and focus on programmes that can serve a useful purpose in building an online business.
Over the years, I’ve experimented with different approaches to website building, traffic generation, email marketing and sales funnels. I’ve seen promising opportunities appear, established services evolve and plenty of programmes come and go.
That experience has shaped how I evaluate online opportunities. Rather than chasing every new launch, I prefer to understand what a programme does, how it fits into a business and whether it offers something genuinely useful.
Why I Focus on Five Programs
One of the challenges of online marketing is deciding where to concentrate your effort. There is always another product to promote, another traffic source to try and another system promising to make everything easier.
I’ve spent plenty of time exploring different opportunities myself. Eventually, I realised that having more options doesn’t necessarily make it easier to build a sustainable business. Sometimes, it simply makes it harder to focus.
I prefer to work with a small collection of evergreen programs that serve different purposes. Each should have a clear role, whether that’s building a website, attracting visitors, managing leads or creating promotional funnels.
The idea behind Top 5 Programs is to explore how these programmes work, what they offer and how they might fit into an online business. They aren’t five versions of the same product, and they won’t necessarily suit everyone. My aim is to help you understand your options and make informed decisions.
My Top 5 Programs for 2026
These are the five programmes I currently feature on Top5Programs.com.
1. Wealthy Affiliate
Wealthy Affiliate provides online business training, website hosting and tools for building an online presence. Blogging is an important part of my own approach, and I use Wealthy Affiliate for hosting and supporting my website projects.
It’s particularly relevant to people who want to build a website around a subject, develop useful content and learn how affiliate marketing works.
2. Prosperity Marketing System
Visit the Prosperity Marketing System
Prosperity Marketing System provides a structured marketing system that members can use to promote online opportunities and earn commissions.
I’ve used it as part of my wider online marketing activities. It offers another approach for marketers who want a system to work with rather than having to develop every aspect of a campaign independently.
3. LeadsLeap
LeadsLeap brings together several tools for online marketers, including advertising, lead capture, tracking and email marketing.
I use LeadsLeap as part of my approach to attracting visitors, building an email list and following up with subscribers. Its range of tools makes it useful for marketers who want to connect their traffic generation and list-building activities.
4. Traffic Zipper
Traffic Zipper automates mailing campaigns across supported safelists and traffic mailers.
For marketers who regularly promote through these services, automation can reduce the repetitive work involved in managing campaigns. It’s aimed at people who use safelist advertising as part of their wider traffic strategy.
5. Evergreen Funnel Club
Visit the Evergreen Funnel Club
Evergreen Funnel Club is my own project, created to help marketers put promotional funnels and reusable marketing resources to work.
It offers ready-made funnels and supporting materials that members can adapt for their own promotions, including product launches, lead magnets and evergreen offers. Rather than starting every campaign from scratch, members can use these resources as a foundation and customise them to suit their business.
I also share practical ideas about building funnels, promoting offers and making better use of the resources available to independent marketers.
Because I run Evergreen Funnel Club myself, I want to be clear about that connection. I include it because I believe it has a useful role in the online marketing toolkit, particularly for people who want to spend less time assembling every part of a funnel themselves.
Building a Business That Works Together
I don’t see online marketing as a collection of isolated products. A website needs visitors. Some visitors may become subscribers. Those subscribers need relevant follow-up, and the offers you promote should make sense for the people you’re trying to reach.
The tools you choose should help connect these activities into a workable system.
For example, a blog can attract visitors over time and give you somewhere to publish useful information. Advertising and traffic services can bring additional people to your pages. An email list gives you a way to maintain contact with subscribers, while a suitable funnel can introduce them to a relevant offer.
You don’t need to use every available tool, and adding more programmes won’t automatically improve your results. It’s worth understanding what you want to achieve first, then choosing the resources that help you do it.
That’s the practical approach I try to follow. I share reviews, tutorials, updates and observations based on the programmes I use and what I learn along the way.
What You’ll Find on This Website
Top5Programs.com focuses on these five programmes and the practical activities they support.
You’ll find information about online marketing tools, website building, traffic generation, email list development and sales funnels. I also cover programme updates, explore new features and consider how different resources might be used in practice.
I aim to provide useful information rather than simply repeat promotional claims. No programme is perfect for everyone, and your circumstances, budget and experience will influence which options make sense for you.
Where possible, I draw on my own experience and explain what I believe a programme does well, where it may be useful and what you should consider before joining.
Some links on this website are affiliate links. If you join a program through one of them, I may receive a commission at no additional cost to you. Evergreen Funnel Club is my own project, as explained above. I encourage you to review the details of any programme and decide whether it suits your needs.
Beyond Top 5 Programs
Top5Programs.com is one part of my wider online business. DavidHurley.net is where I write about affiliate marketing, traffic generation, email marketing and the different projects I’m involved in. I also explore subjects such as Bitcoin, the Hive.io blockchain and other online opportunities that fall outside the focus of this website.
Each site has its own purpose. Top 5 Programs concentrates on the five programs featured here, while DavidHurley.net gives me more room to share my wider experiences, experiments and discoveries in online business.
A Little More About Me
I’ve spent most of my adult life in Japan, and my interests extend beyond online business to Japanese culture, chess and other subjects I enjoy exploring. I write about those interests elsewhere, while keeping Top5Programs.com focused on the five programs and the practical methods that support my online business.
I launched this site to share what I use and what I learn, and that remains its purpose today. Online marketing continues to change, so there’s always something new to investigate. I intend to keep learning, testing ideas and sharing the results.
If you’re building an online business of your own, I hope you’ll find something here that helps you make progress, choose your tools more thoughtfully and avoid getting distracted by every new opportunity that comes along.
Thanks for visiting.
David Hurley
#InspiredFocus