If you’ve been involved in safelist marketing for any length of time, you’ll know that getting clicks isn’t necessarily the problem. The real challenge is turning those clicks into something useful for your online business.
You can spend hours clicking emails, earning credits and sending your own advertisements, only to find that very few people actually join your mailing list. Even when you do get a few subscribers, you still have to keep sending traffic if you want to attract more.
There is a better way to approach safelist marketing. Instead of sending people directly to an affiliate sales page, you can use that traffic to build your own email list. And with the right tools, you can automate much of the repetitive work involved in getting visitors to your capture pages.
Why Build an Email List with Safelist Traffic?
Safelists give you access to people who are already interested in online business, affiliate marketing and making money online. That’s a useful audience if those are the people you’re trying to reach.
However, there’s a catch. Most safelist members see a lot of advertisements every day, and they’re often more interested in earning credits than investigating every offer they come across.
Sending them directly to an affiliate sales page means you’re asking them to make a buying decision almost immediately. That’s a big ask from someone who may have clicked your advertisement simply to earn a few credits.
A lead capture page gives you another option. You offer something useful in exchange for an email address, and the visitor has a reason to take the next step without having to buy anything.
Once someone joins your list, you can follow up with useful information and introduce relevant products over time. You aren’t relying on that person seeing your advertisement just once.
Of course, not every visitor will subscribe, and not every subscriber will become a customer. The aim is to turn some of the traffic you’re already generating into an asset you can continue working with.
Start with a Simple Capture Page
You don’t need a complicated website or an elaborate sales funnel to get started.
A straightforward capture page with a clear headline, a short explanation of what you’re offering and an email signup form is enough.
Your offer might be a short report, a checklist, a collection of useful resources or a guide related to the products you promote. The important thing is that it gives your visitor a genuine reason to subscribe.
Keep the page focused on one action. If you want someone to join your list, don’t distract them with half a dozen other links.
You should also make sure the offer matches the audience. Safelist members interested in affiliate marketing are more likely to respond to something that helps them improve their marketing than to a completely unrelated freebie.
Once your capture page is ready, you can start sending traffic to it from your safelist accounts.
Why Automation Becomes Important
When you’re using just one or two safelists, managing your advertising might not seem like much work. As you join more programmes, however, things can get rather repetitive.
Each site has its own mailing system, credit requirements and advertising rules. You may have to log in, prepare your message, submit your mailing and keep track of where you’ve already advertised.
It’s easy to spend so much time managing your traffic that you have little time left to work on your website, create content or improve your offers.
You could simply cut down the number of safelists you use. Alternatively, you can look for ways to make the process more efficient.
That’s where Traffic Zipper comes in.
Traffic Zipper: Automating Your Safelist Marketing
Traffic Zipper automates your safelist mailings across supported programmes, allowing you to manage much of your advertising activity without having to submit every mailing manually.
If you’re already advertising across multiple safelists, that can help reduce the amount of repetitive work involved.
The idea isn’t to eliminate the need to think about your marketing. You still need to write advertisements that give people a reason to click, choose suitable offers and monitor the results. Automation simply helps you manage the process more efficiently.
You can find out more in my Traffic Zipper review, where I explain the service in more detail.
Before joining, check the current list of supported mailers and make sure the safelists you use are included. You can find that information in my guide to which safelist mailers Traffic Zipper supports.
Automation doesn’t guarantee more subscribers or sales. The results will still depend on the traffic you send, your capture page, the offer you’re promoting and what happens after someone joins your list.
What it can do is make it easier to maintain your advertising activity without having to handle every mailing manually.
Don’t Stop at Getting the Subscriber
Getting someone onto your list is only the first step. You also need a way to communicate with your subscribers and introduce them to the products and services that may interest them.
That’s why you need an autoresponder.
I use LeadsLeap, which provides tools for building capture pages and managing email marketing campaigns. It gives you a way to bring the different parts of your marketing together: attract visitors, collect subscribers and follow up with them.
You can learn more about the platform in my LeadsLeap review and resources.
Once someone subscribes, your follow-up emails can deliver the promised free resource, offer useful advice and introduce relevant affiliate products. You don’t have to write a new email every time somebody joins because you can prepare a sequence in advance.
The key is to give people a reason to keep opening your emails. If every message is simply another sales pitch, don’t expect your subscribers to remain interested for long.
Building a list takes time, and you should focus on attracting people who are likely to be interested in what you offer rather than chasing the biggest possible subscriber count.
Measure Subscribers, Not Just Clicks
One mistake I see in traffic marketing is putting too much emphasis on the number of clicks an advertisement receives.
Clicks are useful, but they don’t tell you the whole story.
Suppose one safelist sends you 200 visitors and two people subscribe, while another sends you 100 visitors and five people subscribe. The second source has produced fewer visitors but more subscribers.
Those figures are only an illustration, of course, but they show why it’s worth tracking what happens after someone clicks.
Keep an eye on how many visitors reach your capture page, how many subscribe and which traffic sources produce the best results. If you eventually make affiliate sales, track those as well.
You may discover that some safelists are much more useful for building your list than others. That information can help you decide where to spend your time and which sources deserve more attention.
You should also test your capture page and headline. A small improvement in the percentage of visitors who subscribe can make a difference when you’re sending traffic regularly.
A Practical Way to Get Started
If you’re already a safelist member but haven’t been building an email list, here’s the approach I’d take.
First, create a simple capture page offering something relevant to people interested in online business or affiliate marketing. Make the benefit clear and keep the signup process straightforward.
Next, choose a handful of safelists you already use and start directing your advertisements to that page. Don’t try to manage dozens of programmes before you’ve established whether your offer is attracting subscribers.
If you’re finding the mailing process repetitive, investigate Traffic Zipper and check whether it supports the safelists you’re using. Automation may help you maintain your advertising without spending so much time on the administrative side.
Finally, set up your autoresponder follow-up using a service such as LeadsLeap. Deliver the free resource, send useful emails and introduce relevant offers naturally.
Review your results regularly. If visitors aren’t subscribing, look at your headline and offer before assuming you simply need more traffic. If people are subscribing but never engaging with your emails, look at your follow-up.
You don’t need to build a complicated system on day one. Get the basics working, then improve them as you learn what your audience responds to.
Make Your Safelist Traffic Work Harder
Safelists can be a useful source of visitors, but the real opportunity is to do something productive with the clicks you’re already generating.
By directing traffic to a capture page, building an email list and following up with subscribers, you give yourself more opportunities to develop relationships and promote relevant products.
Traffic Zipper can help with the repetitive business of mailing across supported safelists, while LeadsLeap can help you manage your capture pages and email follow-up. Used together as part of a sensible marketing process, they can help you organise your efforts more efficiently.
If you’re spending a lot of time managing safelist accounts manually, take a look at Traffic Zipper and see whether it fits your current setup.
The aim isn’t to collect clicks for the sake of it. It’s to turn some of that traffic into subscribers, build your list over time and create more opportunities for your online business.
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