How To Build Your Own Brand In 2024

If you are wondering how to build your own brand on the Internet in 2024, this blog post is for you! Establishing your own unique brand is the key to success as a “solopreneur” or one-person business.

One of the best ways to build your own brand is to create your own self-hosted blog. In this blog post I will explore the use of WordPress, a popular content management system, as a valuable tool for building and strengthening personal brands for business bloggers. Then I will show you the WordPress hosting service I use, and talk about why I’ve hosted all my blogs with them since 2015.

Let’s dive in!

Why Having an Online Brand Matters

Creating your own brand will enable you to demonstrate your expertise, connect with your target audience, and project your own unique identity. Projecting your brand is how you establish credibility, gain the trust of your audience, and differentiate yourself from your competitors. An online brand serves as a virtual storefront, enabling solopreneur bloggers to attract their target audience to them and offer them the solutions they are seeking.

The Power of WordPress

WordPress has gained immense popularity as a leading blogging platform, serving as the foundation for millions of websites worldwide. Its user-friendly interface, customizable features, and extensive range of themes and plugins have contributed to its widespread adoption by all sorts of bloggers. Whether you’re a novice or an experienced blogger, WordPress offers a flexible and scalable platform to showcase your brand.

Leveraging WordPress Features for Personal Branding

WordPress has a range of tools that make it ideal for personal branding. Its flexible content management system allows solopreneur bloggers to easily create and manage their website, blog posts, and multimedia content. With an extensive library of themes, bloggers can customize the appearance of their site to reflect their unique brand identity. Additionally, a wide range of plugins empowers bloggers to add functionality and improve user experience, further strengthening their brand presence.

Crafting a Unique Brand Identity:

WordPress offers a wide selection of themes that enable solopreneur bloggers to create unique, visually appealing brand identities. You can easily choose a theme that suits your style. You can install a new theme with the click of a button, then customize it with your logo if you wish. You can choose a suitable color scheme and font style to reflect your brand image and add a personal touch.

You can use plugins to add extra functionality to your blog. For example, you can use a social media plugin to enable your visitors to share your posts on their favourite social networks, or to analyze your blog statistics, create on-site forms, and so on.

My Recommended WordPress Hosting Service

I have used as my WordPress hosting service since October 2015. In February 2017 launched the blog you are on now,, on, and I highly recommend SiteRubix to anybody who wishes to run a WordPress blog.

SiteRubix gives me peace of mind because I know it is a top-quality WordPress hosting service. Before I switched to SiteRubix I had a couple of blogs on a dirt-cheap hosting service. My blogs were hacked and there was no support. I had no choice but to abandon those blogs and start from scratch. I learned my lesson, and started my blogging business again on and only wish I had found their hosting service a lot sooner!

Maximizing Your Brand Potential on Siterubix by Wealthy Affiliate

SiteRubix is a WordPress hosting service that makes it easy for you to launch a WordPress website and build a profitable brand through blogging. You don’t need to be a computer expert to use SiteRubix. Siterubix is powered by which gives you all the tools you need to make your blog stand out. They also have video training courses and a vibrant community of successful bloggers to help you develop your blogging skills and mazimize your brand potential.

Unlike other website-building platforms, SiteRubix offers instant coaching and help whenever you need it. The experienced internet entrepreneurs in the Wealthy Affiliate community are always ready to provide feedback and guidance, helping you build a website that truly expresses your vision for your brand. With SiteRubix and the Wealthy Affiliate community by your side, you’ll never feel alone on your website-building journey.

Exploring the convenience and speed of WordPress blog hosting on Siterubix

Creating a website with SiteRubix is incredibly easy and takes just a few seconds. You can even set up a completely free WordPress blog as a sub-domain of And unlike Wix and other “free hosting” services, SiteRubix does not post annoying ads on your free blog or limit the number and length of your blog posts.

In this video I launch a free blog on the sub-domain to demonstrate how quick and easy it is to do:

All The Training And Support You Could Possibly Need

Once your website is up and running, you can dive into the step-by-step training courses that enable your imagination to take over. From getting ranked on Google to earning revenue from your website, to advertising on platforms such as Facebook, SiteRubix provides all the necessary tools and knowledge to help you achieve your online business goals.

Here’s a glimpse at my dashboard. You can see the step-by-step core training program at the bottom of the screen, and the AI-assisted content design planner in the middle.

SiteRubix stands out from its competitors with its infinite website features. It builds responsive and mobile-ready websites that adapt to any screen size, ensuring a great experience for visitors on tablets and mobile phones. With thousands of professional designs to choose from, you have complete freedom to create the website you want. You dont need to be a professional web designer – anyone can create a professional-looking and functioning website in minutes with SiteRubix.

Not only does SiteRubix make website building easy, but it also takes care of all the technical aspects for you. With its powerful technology, SiteRubix protects your website from hacking, spam, malware, and other malicious activities. You can focus on building awesome content for your visitors, knowing that your website is in safe hands. SiteRubixs state-of-the-art cloud hosting network ensures that your website stays optimized and functioning behind the scenes, leaving you free to concentrate on what matters most.

In short, whether you’re a beginner or an experienced blogger, SiteRubix provides all the necessary tools, training, and support to help you build a successful online business.

Here’s a recap of what SiteRubix offers WordPress bloggers:

1. Launch a blog using your own domain name, or for free on
2. Easy and quick website setup process, allowing you to be up and running within minutes.
3. Instant coaching and help from experienced internet entrepreneurs in the Wealthy Affiliate community.
4. Step-by-step training courses that empower your creativity and guide you towards success.
5. Responsive and mobile-ready websites that adapt to any screen size, maximizing your potential audience.
6. Thousands of themes and plugins to choose from, giving you complete freedom to create a unique website of your own.
7. State-of-the-art cloud hosting network that protects your website from hacking, spam, and malware.
8. Removes the technical aspect of website management, allowing you to focus on creating valuable content.
9. Fast support and comprehensive guidance throughout your business blogging journey.

In 2023 WealthyAffiliate added a new layer of AI driven technologies that will boost your productivity and help you create content that connects with the needs of your target audience. Don’t wait any longer – start building your website now with SiteRubix and join me inside the WealthyAffiliate community!


David Hurley


P. S. Wealthy Affiliate has been one of my Top 5 Programs ever since I launched this blog on SiteRubix in 2017.

About David Hurley 157 Articles
David is a business blogger who started his first website back in 1997 and has been running an online business since 2000. He uses the concept of Top 5 Programs to build multiple online income streams without losing focus. David recommends Wealthy Affiliate to anyone who wants to build a profitable online business. Read more about David on his About page.

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